Back to tools

Free tool

Engagement Rate Calculator — With Sources

The data shown depends on what the platform publishes and on the permissions granted. No private data is accessed without your explicit authorisation.

How to analyze an account in 3 steps

  1. Paste an address — or connect your account

    A YouTube channel analyzes from its URL alone. Instagram, TikTok and Facebook require connecting your own account: that is their access rule, and the tool says so instead of pretending.

  2. Read the numbers with their sources

    Followers, engagement rate with its formula displayed, content mix, posting rhythm, Creator Score: each value is marked as public data, private statistic, a calculation, or an estimate.

  3. Export the PDF report

    Share a report where the limits are written at the top — sample size, unavailable fields, and how each score was computed.

Why use this engagement calculator

Frequently asked questions

Which platforms can be analyzed from a simple URL?

Only YouTube — its public API is open without validation. Instagram, TikTok and Facebook restrict statistics to the account's owner: connect your own account to analyze it. That is a platform rule, not a limit of this tool.

How is the engagement rate calculated?

The formula depends on the platform — based on views on YouTube and TikTok, on followers on Instagram — and it is displayed next to the number, on screen and in the PDF. Two accounts measured on different bases are never force-compared.

Can I see a competitor's TikTok statistics?

No. TikTok's third-party API is reserved for accredited researchers; only an account's owner can obtain its statistics by connecting it. Tools that show these numbers anyway either break the platform's rules or invent them.

Does the tool scrape profiles?

No — it only reads official APIs. What cannot be accessed legally is shown as unavailable, never scraped or guessed.

Where does the growth data come from?

From measurements the tool itself takes on different dates. No platform publishes past history, so growth needs at least two analyses — before that, the tool says the history is insufficient.

Do I have to give my password?

Never. Connecting an account goes through the platform's own authorization screen, and you can revoke the access at any time.

Is the whole account analyzed?

The analysis covers the most recent posts — up to 50 by default — not the full archive, and the exact sample size is displayed with the results.